Frank Donnangelo is a visual storyteller. He possesses an amazing sense of camera movement, a skill that allows him to lead viewers through a story in not only dialogue, but in the setting and the mood. Evoking an emotional response from a viewer in order to make a lasting impression is Donnangelo's aim. "There is ample opportunity for storytelling in all mediums and I think commercials that touch on the emotional side, or associate an emotion with a brand, are the most profound," he says.